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nintendo [2018/12/08 06:20]
jenni expanding
nintendo [2018/12/21 11:00] (current)
jenni expanding
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 | style="​border-style:​ solid; border-width:​ 1px;" | Kyoto, Japan | style="​border-style:​ solid; border-width:​ 1px;" | Kyoto, Japan
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-'''​Nintendo Co., Ltd. (任天堂マルフク株式会社)'''​ is a game company that was founded by [[Fusajiro Yamauchi]], on September 3, 1889 following the relaxation of laws against playing cards in Japan. The company was founded in Kyoto, in an area that was well known for Yakuza activity. Yamauchi used this to his advantage, originally producing handmade hanafuda playing cards, or flower cards. Nintendo'​s hanafuda cards soon began to be used in Yakuza gambling parlors. ​+'''​Nintendo Co., Ltd. (任天堂マルフク株式会社)'''​ is a game company that was founded ​as '''​Nintendo Koppai ("​Nintendo Cards"​)''' ​by [[Fusajiro Yamauchi]], on September 3, 1889following the relaxation of laws against playing cards in Japan. The company was founded in Kyoto, in an area that was well known for Yakuza activity. Yamauchi used this to his advantage, originally producing handmade hanafuda playing cards, or flower cards. Nintendo'​s hanafuda cards soon began to be used in Yakuza gambling parlors. ​
  
-When demand began to overwhelm his ability to produce the handmade cards on his own, Yamauchi hired a small team to help him create the cards. His cards had become so popular that by the early 20th century, he opened up another card shop in Osaka, Japan. In 1902, Nintendo began manufacturing and selling western playing cards, which were the first of their kind to be manufactured in Japan.+When demand began to overwhelm his ability to produce the handmade cards on his own, Yamauchi hired a small team to help him create the cards. His cards had become so popular that by the early 20th century, he opened up another card shop in Osaka, Japan. In 1902, Nintendo began manufacturing and selling western-style ​playing cards, which were the first of their kind to be manufactured in Japan.
  
-In 1929, at the age of 60, he retired and left his son-in-law [[Sekiryo Yamauchi]] in charge of the company. By this time, Nintendo was the largest card maker in Japan. He renamed the company Yamauchi Nintendo and Co. in 1933. In 1947, he established a distribution company named Marufuku Co. Ltd. (マルフク株式会社),​ which distributed Nintendo'​s playing cards throughout Japan. In 1949, Sekiryo Yamauchi retired following a stroke, and his grandson, [[Hiroshi Yamauchi]], took over the company.+In 1929, at the age of 60, he retired and left his son-in-law[[Sekiryo Yamauchi]]in charge of the company. By this time, Nintendo was the largest ​playing ​card maker in Japan. He set up a joint-partnership ​company ​named '''​Yamauchi Nintendo and Co.''' ​in 1933. In 1947, he established a distribution company named '''​Marufuku Co. Ltd. (マルフク株式会社)'''​, which distributed Nintendo'​s ​western-style ​playing cards throughout Japan. In 1949, Sekiryo Yamauchi retired following a stroke, and his grandson, [[Hiroshi Yamauchi]], took over the company.
  
-In 1951, the company was renamed Nintendo Playing Card Co., Ltd. (任天堂骨牌株式会社). In 1952, the manufacturing companies, which were spread throughout Kyoto, were consolidated into facilities in three wards in Kyoto: Higashiyama-ku,​ Kyoto The consolidation of manufacturing companies paid off, as Nintendo became the first company in Japan that mass produced plastic playing cardsin 1953.+In 1951, the company was renamed ​'''​Nintendo Playing Card Co., Ltd. (任天堂骨牌株式会社, Nintendo Karuta Co., Ltd)'''​. In 1952, the manufacturing companies, which were spread throughout Kyoto, were consolidated into facilities in three wards in KyotoThe consolidation of manufacturing companies paid off, as Nintendo became the first company in Japan that mass-produced plastic playing cards in 1953.
  
-In 1956, Hiroshi Yamauchi traveled to the United States and visited the world'​s largest card manufacturing company at the time, United States Playing Card Company. ​ He was disconcerted after the visit, since the world'​s largest card manufacturing company was being run out of, in the opinion, a small office. Thus, he realized that the playing card business was a niche business without much chance for growth.+In 1956, Hiroshi Yamauchi traveled to the United States and visited the world'​s largest ​playing ​card manufacturing company at the time, United States Playing Card Company. ​ He was disconcerted after the visit, since the world'​s largest ​playing ​card manufacturing company was being run out of, in his opinion, a small office. Thus, he realized that the playing card business was a niche business without much chance for growth.
  
 In 1959, the head office was moved to the Higashiyama District in Kyoto. Nintendo secured the rights to use Disney characters on their playing cards. To keep up with demand, they automated the manufacturing process of their playing cards. In 1959, the head office was moved to the Higashiyama District in Kyoto. Nintendo secured the rights to use Disney characters on their playing cards. To keep up with demand, they automated the manufacturing process of their playing cards.
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 In 1961, a branch of Nintendo was established in Tokyo. In 1962, they became a publicly traded corporation when shares of the company were listed on the Osaka Securities Exchange and the Kyoto Stock Exchange. In 1961, a branch of Nintendo was established in Tokyo. In 1962, they became a publicly traded corporation when shares of the company were listed on the Osaka Securities Exchange and the Kyoto Stock Exchange.
  
-In 1963, as a result of the plan by Hiroshi Yamauchi to expand, "​Playing Card" was removed from the name of the company, and the company became Nintendo Co., Ltd. They expanded beyond card games to a variety of industries, including ​taxi service, a television network, a food company that sold rice, and love hotels. The latter were hotels that offered privacy to their guests by not keeping a record of names, akin to the "​no-tell motels"​ in North America. ​ All of these ventures failed, and Nintendo'​s stock fell to its lowest recorded value of 60 yen.+In 1963, as a result of the plan by Hiroshi Yamauchi to expand, "​Playing Card" was removed from the name of the company, and the company became Nintendo Co., Ltd. They expanded beyond card games by buying companies in a variety of industries, including ​becoming the principal operators of the Daiya taxi firmbuying ​a food company that sold packets of instant ​rice, buying a television network, and buying a chain of love hotels. The latter were hotels that offered privacy to their guests by not keeping a record of names, akin to the "​no-tell motels"​ in North America. ​ All of these ventures failed, the companies owned by Nintendo dissolved, and Nintendo'​s stock fell to its lowest recorded value of 60 yen in 1964.
  
-To turn the company around, Nintendo entered the Japanese toy industry. In 1966, Gunpei Yokoi designed ''​Ultra Hand'',​ a toy that had an extending arm that could be operated like scissors to pick up objects.  ​This venture turned out to be a success, resulting in Nintendo expanding ​again in 1968when a manufacturing plant was opened in Uji, a city on the outskirts of Kyoto. Yokoi developed another toy when he designed the Love Tester, a toy that would determine how much two people loved each other. This toy was hit, and Nintendo began selling the Love Tester outside of Japan as well. As a result, in 1970, the listing of Nintendo stock was changed to the first section of the Osaka Securities Exchange.+To turn the company around, ​Hiroshi Yamauchi formed ​Nintendo's first research and development department, the [[Nintendo Games Department]],​ and entered the Japanese toy industry ​in 1964. Their first toy released was named "​Rabbit Coaster. A maintenance employee named [[Gunpei Yokoi]], who was interested in creating toys during his spare time, was moved to the Games division. In 1966, Gunpei Yokoi designed ''​Ultra Hand'',​ a toy that had an extending arm that could be operated like scissors to pick up objects.  ​Ultra Hand became the highest selling toy in Japan, resulting in Nintendo expanding in 1968 when a manufacturing plant was opened in Uji, a city on the outskirts of Kyoto. Yokoi developed another ​hit toy when he designed the "Love Tester", a toy that would determine how much two people loved each other. This toy was an even bigger ​hit than the last, and Nintendo began selling the Love Tester outside of Japan as well. As a result, in 1970, the listing of Nintendo stock was changed to the first section of the Osaka Securities Exchange.
  
-In 1970, Gunpei They entered ​the arcade market through ​an expansion ​of their ''​[[Beam Gun]]''​ light gun line in 1973. By 1978, they had begun developing video games, and that has been their primary market ever since.+In 1970, they entered an agreement with Sharp Electronics to use Sharp light sensor technology in toys. With the release ​of the ''​[[Beam Gun]]''​ light gun line, Nintendo became the first company ​in Japan to release toys with electronic components. In 1973, they entered the arcade market through an adaptation of their ''​Beam Gun''​ technology. By 1978, they had begun developing video games, and that has been their primary market ever since.
  
 ==Current Nintendo development divisions== ==Current Nintendo development divisions==
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 | style="​background-color:#​ccffff;​ border-style:​ solid; border-width:​ 1px; text-align:​center"​ | Years active | style="​background-color:#​ccffff;​ border-style:​ solid; border-width:​ 1px; text-align:​center"​ | Years active
 | style="​background-color:#​ccffff;​ border-style:​ solid; border-width:​ 1px; text-align:​center"​ | Notes | style="​background-color:#​ccffff;​ border-style:​ solid; border-width:​ 1px; text-align:​center"​ | Notes
 +|-
 +| style="​border-style:​ solid; border-width:​ 1px; text-align:​center"​ | [[Nintendo Games Department]]
 +| style="​border-style:​ solid; border-width:​ 1px; text-align:​center"​ | 1964-1970
 +| style="​border-style:​ solid; border-width:​ 1px; text-align:​center"​ | Staff members of Nintendo Games Department were reassigned to [[Nintendo Research & Development 1]].
 |- |-
 | style="​border-style:​ solid; border-width:​ 1px; text-align:​center"​ | [[Nintendo Research & Development 1]] | style="​border-style:​ solid; border-width:​ 1px; text-align:​center"​ | [[Nintendo Research & Development 1]]

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