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sony [2018/02/19 17:31]
jenni created
sony [2018/02/19 17:32] (current)
jenni fixing kanji
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 | style="​border-style:​ solid; border-width:​ 1px;" | Tokyo, Japan | style="​border-style:​ solid; border-width:​ 1px;" | Tokyo, Japan
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-'''​Sony (任天堂)'''​ is a electronics company that was founded as '''​Tokyo Tsushin Kogyo (東京通信工業,​ Tokyo Communications Industry)'''​ on May 7, 1946 in Tokyo by [[Masaru Ibuka]] and [[Akio Morita]].+'''​Sony (ソニー)'''​ is a electronics company that was founded as '''​Tokyo Tsushin Kogyo (東京通信工業,​ Tokyo Communications Industry)'''​ on May 7, 1946 in Tokyo by [[Masaru Ibuka]] and [[Akio Morita]].
  
 The company was nicknamed "​Totsuko"​ in Japan, but a new name was sought after Akio Morita visited the United States and discovered that most Americans had trouble pronouncing the name. They decided to use Sony, as a portmanteau of the latin word "​sonus",​ for sound, and "​sonny",​ which was a loan word from English. In Japan, "sonny boys" were smart and presentable young men. The founders of Sony considered this to fit their image, and the name stuck. The first product to be marketed under the Sony brand, a transistor radio, was released in 1955, and the company officially changed its name to Sony in January 1958. The company was nicknamed "​Totsuko"​ in Japan, but a new name was sought after Akio Morita visited the United States and discovered that most Americans had trouble pronouncing the name. They decided to use Sony, as a portmanteau of the latin word "​sonus",​ for sound, and "​sonny",​ which was a loan word from English. In Japan, "sonny boys" were smart and presentable young men. The founders of Sony considered this to fit their image, and the name stuck. The first product to be marketed under the Sony brand, a transistor radio, was released in 1955, and the company officially changed its name to Sony in January 1958.

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